How the NYPD captures attention on social media

This event report covers how the New York Police Department (NYPD) is making greater use of social media to connect with citizens and fulfil its mission.

How the NYPD captures attention on social media

Stephen WhitesideWarc

The New York Police Department (NYPD) aims to respond quickly and effectively to emergency calls placed anywhere across the Bronx, Manhattan, Brooklyn, Queens and Staten Island.

Now, the organisation is tapping into the opportunities for real-time engagement and interaction presented by digital media. "We know that social operates in the moment, and the New York Police Department prides itself on turning on a dime in the moment," Zachary Tumin, the NYPD's deputy commissioner/strategic initiatives, said on a webcast held by Direct Marketing News.

"You combine those two – citizen...

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