Keeping up with a technological future

Lena Roland

This event report looks at how technological developments may affect the relationships between consumers and brands.

Keeping up with a technological future

Lena RolandWarc

All-pervasive digital technologies and hyper-connectivity will have a growing impact on peoples' lives in the near future. Developments such as artificial intelligence (AI) and biotechnology will drive significant social change – some of it positive while some of it may have undesirable implications. Connected World, an MRS conference held in London in July 2015, looked at the effect these developments will have on the relationships between consumers and brands. Technology is developing at a rapid pace: over the past ten years computing speed has got faster, storage has got cheaper...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands