Adstats: Clothing and accessories adspend
Clothing and accessories adspend accounted for $2.4bn globally in Q1 2015, according to new data from Nielsen. This represents an annual decline in spend of 0.3%, compared to an all-category decline of 1.6%. By region, North America takes the largest share of adspend on 41%, followed by Asia-Pacific (34%) and Europe (20%). North America was also the fastest growth market at +4.4% annually, followed by Latin America (+2.6%) and the Middle East and Africa (+2.0%). At a global level, magazines are the most favoured medium for advertisers, attracting 48% of adspend, or $1.15bn. Accessories account...