Mobile creativity: The opportunities in mobile video
Ben PhillipsMediaCom
The number of mobile video platforms and ad networks is multiplying fast, providing myriad opportunities for audience targeting. But you need to choose your platform carefully and keep your content short and immediately appealing to the target group.
Mobile creativity
This article is part of a collection of articles on creating responsive mobile advertising. Read more.
The device on which we access digital content is changing. Desktop is being overtaken by mobile, be it smartphone or tablet.
But just as video content is increasingly dominating what we consume...