Mobile creativity: Mobile tracking through DMPs
Seth HittmanRUN
Data management platforms enable the tracking of mobile users by purchasing activity, by location and across multiple devices, with accurate attribution of the influence of a mobile ad on the purchase completion.
Mobile creativity
This article is part of a collection of articles on creating responsive mobile advertising. Read more.
Phones have evolved into powerful handheld computers that manage people's work, credit card information and personal preferences in the form of apps. So what will the future look like when it includes smartwatches and health monitors and other devices?...