Mobile creativity: Mobile tracking through DMPs

This article argues that the shift towards mobile advertising has created an opportunity for mobile data management platforms (DMPs) to improve the quality and use of mobile tracking data.

Mobile creativity: Mobile tracking through DMPs

Seth HittmanRUN

Data management platforms enable the tracking of mobile users by purchasing activity, by location and across multiple devices, with accurate attribution of the influence of a mobile ad on the purchase completion.

Mobile creativity

This article is part of a collection of articles on creating responsive mobile advertising. Read more.

Phones have evolved into powerful handheld computers that manage people's work, credit card information and personal preferences in the form of apps. So what will the future look like when it includes smartwatches and health monitors and other devices?...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands