Mobile creativity: Don't let gatekeepers hinder your mobile strategy

This article explains how advertisers can use in-app advertising on mobile to reach their audiences, and avoid the two major mobile ad owners - Facebook and Google - getting in the way.

Mobile creativity: Don't let gatekeepers hinder your mobile strategy

Frank Wolfram and Michael BereliaGeometry Global

Smartphone penetration and the increased use of apps has created new opportunities for marketers via in-app advertising. But first brands must understand how to cut through the obstacles to reach their target audience.

Mobile creativity

This article is part of a collection of articles on creating responsive mobile advertising. Read more.

In 2015, the number of smartphone users is set to hit the two billion mark, signalling the arrival of the 'always-on' era. In theory, this makes it easy for brand marketers...

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