Mobile creativity: Don't let gatekeepers hinder your mobile strategy
Frank Wolfram and Michael BereliaGeometry Global
Smartphone penetration and the increased use of apps has created new opportunities for marketers via in-app advertising. But first brands must understand how to cut through the obstacles to reach their target audience.
Mobile creativity
This article is part of a collection of articles on creating responsive mobile advertising. Read more.
In 2015, the number of smartphone users is set to hit the two billion mark, signalling the arrival of the 'always-on' era. In theory, this makes it easy for brand marketers...