Point of view: Reality advertising

This article explores how brands can improve trust by setting up situations and using real people in advertising.

Point of view: Reality advertising

Faris YakobGenius Steals

When we first began to replicate reality at reasonable resolution, it was such a novelty we confused it with the real thing.

Famously, early moving pictures of trains speeding towards the camera would frighten audiences so much they would leap from their seats. Orson Welles' War of the Worlds radio broadcast sent the populace into paroxysms of hysteria.

When everything you experience is real, you assume reality. Jean Baudrillard predicted the counter position – when more of existence was mediated than not, as a 'hyperreality', where we can't tell...

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