Point of view: Time to be less human
Gareth KayChapter SF
Craig Mod is a product designer (best known for his work on Flipboard) and one of my heroes. Recently, I rediscovered a brilliant article he wrote a few years ago called 'Subcompact Publishing'. It's a rather wonderful rant about the stupidity of digital magazines.
He poses a simple question: physical magazines and books are simple to use. So why are most digital magazines and books so complicated that you need a set of instructions? Why do they take forever to download? Why are they full of motion graphics...