MasterCard generates powerful return on mobile investment

This event report covers MasterCard's brand strategy on mobile - an approach being shaped by the concept of "mobility", rather than focusing on certain devices.

MasterCard generates powerful return on mobile investment

Geoffrey PrecourtWarc

Before an audience of marketers at the Association of National Advertisers' (ANA) 2015 Digital & Social Media Conference in Rancho Palos Verdes, California, Adam Broitman laid down the law.

"Being irrelevant to consumers in the age of mobile is not acceptable anymore," insisted MasterCard's vp/senior business leader for global digital marketing.

"Context," he added, "is really at the heart of what we're going to be talking about in mobility. We have so many tools in order to be relevant."

And why are these tools so important? Because, Broitman reported, "Context...

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