Amnesty International: Amnesty Pens

This case study demonstrates how Amnesty International France, the human rights organisation, raised awareness of its causes with a television spot.

Amnesty International: Amnesty Pens

Agency: TBWA ParisClient: Amnesty InternationalBrand: Amnesty InternationalCity: Boulogne-BillancourtCountry: FranceCategory: Non-profit Organisations and Non-governmental Bodies

Background

For more than 35 years, Amnesty International France has taken action to prevent violations of physical and mental human rights, as well as fight for freedom of expression and to end discrimination all around the world.

In 2001, with the help of the organisation, more than 47,000 prisoners of conscience have been released and it keeps increasing since that time.

In order to raise awareness of its causes, Amnesty International...

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