Humanitas Hospital: Smok-INK

This case study details how Humanitas, a hospital and research facility, grew awareness of the risks of smoking amongst teens in Italy.

Humanitas Hospital: Smok-INK

Agency: TBWA\MilanClient: Humanitas Hospital & Cancer CenterBrand: Humanitas Hospital & Cancer CenterCity: MilanCountry: ItalyCategory: Healthy Lifestyle Promotion

Background

Humanitas is an important hospital and a research facility that every year invests in smoking prevention. They gave us data and medical researches on smoking, and ask us to make teens aware on smoking risks, through an innovative and involving way.

Objectives

90% of Italian smokers started when they were teens, because in our country smoking is cool and is a way to been accepted by friends. The...

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