The Lake: Campaign against child sexual abuse

This case study demonstrates how the Council of Europe, the 47-nation body regarded as the continent's 'human rights watchdog', used an online video strategy to combat child abuse.

The Lake: Campaign against child sexual abuse

Agency: Council of Europe Parliamentary AssemblyClient: Council of Europe Parliamentary AssemblyBrand: Council of Europe Parliamentary AssemblyCity: StrasbourgCountry: FranceCategory: Government Bodies and Related Organisations

Background

Available data suggest that around one in five children in Europe are victims of some form of sexual violence – and that the abuser is often someone the child knows and trusts.

The Council of Europe – the 47-nation body regarded as the continent's 'human rights watchdog' – launched the ONE in FIVE campaign in 2010 to combat...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands