Understanding how we behave differently online: Part 1 - Decision-making shortcuts in our digital world

This article, the first in a three part series that explains how understanding decision-making can be applied to the digital world, focusses on the shortcuts people take online.

Understanding how we behave differently online: Part 1 - Decision-making shortcuts in our digital world

Crawford Hollingworth, Liz Barker and Jamie HallidayThe Behavioural Architects

In the last decade we have learnt more about our behaviour than in the last 100 years. We have begun to map the human behavioural blueprint! Research by psychologists, neuroscientists, anthropologists and sociologists have allowed us to understand more than we ever have about our behaviour, judgement and decision-making.

Whilst much of this learning has been in ‘the real world’, there is now an emerging focus on how these insights can also be applied to...

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