#SPCSunday: How listening saved a hundred year old company
Leo Burnett MelbourneSPC Ardmona
Total Campaign Expenditure
$2,500
What was the strategic communications challenge?
An iconic Australian company under threat of extinction
SPC is a proud, 100 year-old Australian business that has been a part of Australian life for a long time. Everybody grew up with SPC in their pantries. It's a much-loved Australian brand, up there with Vegemite1. As the largest fruit processer in the country, the company employs thousands of workers in regional Victoria. However, by early 2014, this iconic brand and the thousands of families...