MS Society: Transforming an ugly disease into something beautiful

This case study explains how MS Society Australia, a charity, increased awareness and diagnosis of MS with art and a mobile app.

MS Society: Transforming an ugly disease into something beautiful

Grey MelbourneMS Society

Executive summary

Early diagnosis is critical for effective treatment of Multiple Sclerosis. Unfortunately MS symptoms are complex and often invisible, and patients lacked the language to discuss them with their doctor. We needed to increase early detection by making the symptoms famous. Our solution, Seeing MS. A global art project that transformed the invisible symptoms into a beautiful visual language. Seeing MS was an integrated campaign with photographers from 70 countries contributing to the project. The photography app was downloaded 10,000 times. Doctors now use Seeing MS...

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