SA Health: Aboriginal Immunisation

This case study explains how SA Health, an Australian public health body, increased immunisation rates amongst Aboriginal children.

SA Health: Aboriginal Immunisation

Showpony AdvertisingSA Health

Total Campaign Expenditure

Creative, strategy and project management: $18,370

Production and talent $90,098

Total campaign expenditure $108,468.

What was the strategic communications challenge?

In March 2013, there was a huge 21% gap between the percentage of Aboriginal children and non-Aboriginal children 12 months old who were fully immunised in South Australia.

Only 71.20% of Aboriginal children aged 12 months were full immunised compared to 92.15% of non-Aboriginal children (refer chart 1).

South Australia's immunisation rate for Aboriginal children was also the lowest in Australia. The percentage of Aboriginal children aged 12...

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