SA Health: Aboriginal Immunisation
Showpony AdvertisingSA Health
Total Campaign Expenditure
Creative, strategy and project management: $18,370
Production and talent $90,098
Total campaign expenditure $108,468.
What was the strategic communications challenge?
In March 2013, there was a huge 21% gap between the percentage of Aboriginal children and non-Aboriginal children 12 months old who were fully immunised in South Australia.
Only 71.20% of Aboriginal children aged 12 months were full immunised compared to 92.15% of non-Aboriginal children (refer chart 1).
South Australia's immunisation rate for Aboriginal children was also the lowest in Australia. The percentage of Aboriginal children aged 12...