UPS: Delivering wishes for the holidays
Laura Mills and Dominic Garcia-Hall
Campaign details
Client: UPSAgency: Ogilvy & Mather New YorkBrand: UPS
Summary
Christmas 2013. When UPS failed to deliver thousands of gifts on time, things went from bad to worse. Angry customers took to social media to vent their disappointment online. Stories of crying children and heartbroken grandparents spread like wildfire.
UPS, like other brands that provide a critical yet utilitarian service, never gets credit when things go right. But they're demonized when things go wrong. Heading into another holiday season, it became clear we...