End Marmite Neglect: How planning saved a British institution by creating a national outrage

This case study shows how a campaign for UK food brand Marmite deliberately created a national scandal to turn around falling sales.

Unilever: End Marmite Neglect - how planning saved a british institution by creating a national outrage

Will Grundy

Campaign details

Client: UnileverAgency: adamandeveDDBBrand: Marmite

Executive summary

You'd think that one of the most loved (and hated) brands in the world could never find itself in a sticky situation.

Surely a brand whose proposition has become a cornerstone of British culture could never venture into trouble?

Think again.

With 2 million households already lost, and a communications strategy that was adding to the problem not helping it, Marmite found itself in the mother of all messes....

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