Harvey Nichols: Have yourself a very selfish Christmas

This case study shows how Harvey Nichols, a UK retailer, used a funny Christmas campaign, backed by a new product line, to stand out from the crowd.

Harvey Nichols: Have yourself a very selfish Christmas

Michelle Gilson and Jessica Lovell

Campaign details

Client: Harvey NicholsAgency: adamandeveDDBBrand: Harvey Nichols

Executive summary

This is a story about planning adding value, when it seemed there was none to add.

It's a story about taking a brand that was already famous for breaking the rules, and breaking them all over again.

It's a story that is a testimony to planners asking the tough questions. Being honest about whether your 'tried and tested' formula really is the right answer.

It's a story about how we interrogated the...

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