Harvey Nichols: Have yourself a very selfish Christmas
Michelle Gilson and Jessica Lovell
Campaign details
Client: Harvey NicholsAgency: adamandeveDDBBrand: Harvey Nichols
Executive summary
This is a story about planning adding value, when it seemed there was none to add.
It's a story about taking a brand that was already famous for breaking the rules, and breaking them all over again.
It's a story that is a testimony to planners asking the tough questions. Being honest about whether your 'tried and tested' formula really is the right answer.
It's a story about how we interrogated the...