World Animal Protection: Before they book

This case study illustrates how World Animal Protection, an animal rights charity in the UK, changed public behaviour by raising awareness on animal tour rides.

World Animal Protection: Before they book

Damien Le Castrec

Campaign details

Client: World Animal ProtectionAgency: Bartle Bogle HegartyBrand: World Animal Protection

Why shout to the masses when you can talk to the few that matter?

No other industry is obsessed with fame as much as ours. Who else makes up news headlines to sell their services? This obsession has not only defined how we sell our work, but also who we are and, ultimately, what we make.

Nigel Bogle even once described BBH as 'The Fame Factory'.

But when it comes to digital media, you...

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