St John Ambulance: Saving more lives by getting more specific

Rowenna Prest

This case study shows how St. John Ambulance, a British charity, successfully tackled the public's lack of first-aid knowledge through an educational campaign.

St John Ambulance: Saving more lives by getting more specific

Rowenna Prest

Campaign details

Client: St John AmbulanceAgency: Bartle Bogle HegartyBrand: St John Ambulance

There are many deaths in the UK preventable by first aid; it's why St John Ambulance exists, working tirelessly to help us be 'the difference', the difference between life and death. And yet almost 90% of us don't think we need first aid lessons because we just don't think a crisis will ever happen to us, crises happen to 'others'.

This is the story of how strategy tackled this misbelief by...

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