Telefonica: How O2 found its inner dog
Simon Gregory and Michael Lee
Campaign details
Client: TelefonicaAgency: VCCPBrand: O2
Background: Success from the inside out
O2 has long been a dominant force in the UK telco market with a strong history of innovations, firsts and launch successes. All this is well documented in IPA papers:
2002: It only works if it all works: how troubled BT Cellnet transformed into thriving O2
2006: The best way to win new customers? Talk to the ones you already have
2010: The O2 - A Blueprint for 21st Century Sponsorship...