Barclays #YouAreFootball: A new way to bring true fans closer
Thomas Henry
Campaign details
Client: BarclaysAgency: DAREBrand: Barclays Premier League
Executive summary
This is a paper about breathing new life into an old discipline.
Big sponsorship activation is one of the most traditional forms of marketing a brand can engage with.
Even today, huge sums of money are being spent by brands purchasing rights to popular sporting and cultural events. Yet in spite of, or perhaps because of the amount of money involved, most brands fail to realise the potential of their investment.
In this...