GAME: The biggest 2014 Christmas Campaign that you've probably never heard of

This case study shows how GAME, a brick-and-mortar UK gaming retailer, galvanised its position at the heart of the gaming community by launching its own game for the upcoming Christmas market.

GAME: The biggest 2014 Christmas Campaign that you've probably never heard of

Tim Mitchell and Ryan Delehanty

Campaign details

Client: GAMEAgency: 101Brand: GAME

Summary

This is a story of outrageous influence.

Of how a game about Christmas shopping for the retailer GAME, became the biggest Christmas campaign you've probably never heard of.

First, we re-framed GAME's role from being a shop that sold games, to a community of gamers.

Next we gave them a rallying cry: 'We are gamers', galvanising the business to see things through gamers' eyes.

Then we tackled their peak...

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