Chelsea FC: Planning plays love doctor to the rich and famous
Sam Wise
Campaign details
Client: Chelsea FCAgency: Saatchi & SaatchiBrand: Chelsea FC
Summary
This is the story of how planning guided one of the most famous football clubs in the world from nouveau riche kids on the block, to their rightful place at the top table of football's European gentry. Like the most successful social climbing, we achieved it through marriage.
To accomplish this union there were 3 main hurdles that we had to negotiate:
Firstly, we had to go to work on Chelsea....