Direct Line: The value of thinking fast, acting fast and getting things done.

This case study reveals how Direct Line, the UK insurer, used a category-beating offer and celebrity-backed creative to fight off competition from price comparison websites and increase its number of quotes.

Direct Line: The value of thinking fast, acting fast and getting things done.

Jimmy Elston and Richard Huntington

Campaign details

Client: Direct LineAgency: Saatchi & SaatchiBrand: Direct Line

Summary

In the cult movie Pulp Fiction, there is only one person to call when you have a problem, when the shit has hit the fan; or rather the brains have hit the back seat of your Chevy Nova. You call the Wolf, Hollywood's greatest fixer, a man that can get make any problem disappear as if nothing had happened. This paper will tell you the way...

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