BBC iWonder: Learning in the age of answers
Simon Williams
Campaign details
Client: BBC iWonderAgency: BBCBrand: BBC
Summary
When that everyone has access to the world's formal (and informal) knowledge in their pocket or handbag, is there any point in asking anyone to learn?
In the age of answers we now inhabit, is there still a need for the BBC to invest in educating the UK public, as well as informing and entertaining them?
This paper tells the story of how audience planning helped the BBC re-invent the delivery of learning online by realising that,...