BBC iWonder: Learning in the age of answers

This case study sets out the development and launch of iWonder, an online hub of learning guides supporting a range of broadcast content across the BBC, the UK's national state media organisation.

BBC iWonder: Learning in the age of answers

Simon Williams

Campaign details

Client: BBC iWonderAgency: BBCBrand: BBC

Summary

When that everyone has access to the world's formal (and informal) knowledge in their pocket or handbag, is there any point in asking anyone to learn?

In the age of answers we now inhabit, is there still a need for the BBC to invest in educating the UK public, as well as informing and entertaining them?

This paper tells the story of how audience planning helped the BBC re-invent the delivery of learning online by realising that,...

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