Liftshare: Let's travel together

Sergio Falletti and Valeria Corna

This case study explains how Liftshare, a British online service that matches car drivers and passengers travelling in the same direction, worked with its agency to expand its B2B offering to a wider customer base.

Liftshare: Let's travel together

Sergio Falletti and Valeria Corna

Campaign details

Client: LiftshareAgency: DigitasLBiBrand: Liftshare

Executive summary

In the new age of Silicon Valleys and Silicon Roundabouts, digital disruption and tech unicorns, agencies need to be brave.

It's easy to blame weak strategies on the limitations of clients' budget and vision.Brave is standing by your strategy and asking for your own organisation's commitment more than the client's.

Braveis being prepared to question your proposition as soon as it has gone to market, arguing for investment in a change of direction rather...

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