adidas: Luis Suarez - Brand Strategist
Michael Barrett
Campaign details
Client: adidasAgency: iris WorldwideBrand: adidas football
Summary
In part, this is a story of how we took a footballing truism and, by delving into the psychological mechanism behind it, inspired a punchy, popular and effective football campaign for the adidas F50 football boots.
But it's also a story of how we took that same insight and applied it to our channel strategy. We had to succeed in a competitive and confrontational environment - the land of the YouTube troll. By taking our lead from Luis...