Why do people love Converse? And why do we love the people who love it?

This case study demonstrates how Converse, the athletic shoe brand owned by Nike, built its global brand by highlighting how wearers customise their Chuck Taylor sneakers.

Converse: Why do people love Converse? And why do we love the people who love it?

Gareth Goodall and Alex Franklin

Campaign details

Client: ConverseAgency: Anomaly New YorkBrand: Converse

Summary

Our kid steps off the bus and onto the street. Applause still rings in his ears. The city has tinnitus, the air buzzes. A fried chicken joint leaks grease into the oily breeze. Youths on bikes circle the gallows shadows of darkened basketball courts. A discarded shopping trolley freewheels down a street pushed by a delinquent wind. The whirr of a siren, the car-alarm harmonies,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands