British Airways North America: Visit Mum
Jonathan Rigby
Campaign details
Client: British Airways North AmericaAgency: Ogilvy-New YorkBrand: British Airways
Summary
Visit Mum is the story of how one mother and her son were able to invoke tear-jerking nostalgia in anyone living away from home. For British Airways, it's a story of defying conventions in a category wrought with clichés and overly rational, price and product driven messaging. It's a story that changes the conversation about an airline's role in people's lives, a conversation that captures hearts before it speaks to minds.
We were tasked with...