Global Marketing Index, July 2015: Slowdown in the rate of growth continues for global marketing budgets

This article summarises the results of July's Global Marketing Index. It observes that TV’s share of marketing budgets is declining due to the vibrant growth of new media.

Slowdown in the rate of growth continues for global marketing budgets

World Economics

  • TV’s share of marketing budgets declines due to vibrant growth of new media
  • European GMI outpaces Asia and Americas
  • Global Adspend surpasses pre-crisis peak

Overview

The Headline Global Marketing Index (GMI) for July registered a value of 55.2 on its June figure indicating that marketing activity is still expanding at a solid pace. Growth was recorded across the globe with the July headline GMI values for Europe, the Asia-Pacific region and the Americas at 56.2, 54.8 and 54.8 respectively.

Global Marketing Budgets

The Index for Global Marketing...

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