Cannes Creative Effectiveness Lions: An analysis of entries to the 2015 awards

This analysis highlights trends among the campaigns entered into the 2015 Cannes Creative Effectiveness Lions, including media channel usage, campaign duration, campaign budgets, creative approaches, metrics and regional variation.
  • Digital strategies are maturing fast, and increasingly used for global campaigns. Online video, social media and PR are becoming an important combination of channels.
  • Shortlisted Creative Effectiveness Lions tend to be ambitious, big campaigns that use more media channels, measure more metrics and tend to have higher budgets, although not always.
  • Emotion and storytelling were both key creative approaches.
  • Summaries of case studies include brands such as automotive company Volvo Trucks, retailer John Lewis, and cereal Honey Maid....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands