Trend Snapshot: Vertical video

This article explores the growing popularity of 'vertical video' - video content designed to be viewed in portrait rather than landscape form - which is driven by mobile devices.

Trend Snapshot: Vertical video

This Trend Snapshot includes:

  • Trend overview: what it is and why it's important
  • Brands ahead of the curve: examples from Audi, Burger King and Cosmopolitan
  • What it means for brands: expert insight from Sergio Claudio of RockOrange and Tom Westerlin of Huge
  • What can we expect: where this trend might lead
  • Next steps: how to get involved
  • Further reading: where to find more on this subject

Trend overview

As consumers watch and shoot more content on mobile phones, they are fuelling a move towards 'vertical video' – tall, narrow clips...

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