Warc International Ad Forecast 2015/16

This article presents the predicted advertising expenditure across 12 key markets for 2015 and 2016.
  • Global advertising spend is expected to rise 2.3% in 2015, equating to 1.2% growth accounting for inflation.
  • Adspend is forecast to grow at 4.5% in 2016 (+2.4% at constant prices), almost double the rate expected this year.
  • The US, the world's largest ad market, is expected to post growth of 1.4% next year, although this is a downgrade of 3.0pp from December's forecast.
  • The second biggest advertising market, China, is expected to show internet adspend exceeding a 50% share of total adspend for the first time next year....

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