The best times to call in a mobile phone survey

Establishing contact with the sample units is an important part of the survey response process, and an efficient calling schedule is critical to achieve high response rates.

The best times to call in a mobile phone survey

Paula Vicente

Instituto Universitario de Lisboa (ISCTE-IUL)

Introduction

Minimising the effort taken to complete an interview in order to reduce costs and increase response rates without introducing bias is a key objective in any survey. This goal is entirely met when an interview is obtained from each sampled unit with a single call attempt. However, this is a utopian scenario for in reality interviewers may fail to get an interview from a sample unit either because they cannot establish contact with the unit, or because the unit refuses to cooperate...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands