Making me.gov happen

This article explores how governments can make use of online platforms to provide better services and experiences for their citizens.

Making me.gov happen

Desiree LopezTNS

Digital technology has the power to transform relationships between governments and their citizens. But only if it has the right insight to guide it.

Digital government has come a long way in recent years. Countries are making the move from simply providing information online to using digital as a primary engagement channel. In many cases, digital government is already providing a wider range of services online. However, the next big leap forward will involve the experience created around those services. And several governments are already leading the way here.

The UAE has...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands