Books that influenced me
Dan Bobby
Dan Bobby is CEO of global brand consultancy Calling London, part of the fullservice communications group, Engine. Prior to the creation of Calling in 2011, he was CEO and founder of brand consultancy, Dave. He has also been a board director at Engine for more than 12 years.
1. No Logo
By Naomi Klein Published by Picador, 1999
First published in 1999, just as I was helping to launch and manage brands such as Orange, Goldfish and Sky, this was the first book to question...