Know the audience: The affluent

This article gives an overview of affluent consumers around the world, who are more likely to be male, aged 25-34 and married.

Know the audience: The affluent

Felim McGrathGlobalWebIndex

Affluent consumers are fashion- and brand-conscious tablet users, who seek out expert reviews in online blogs. They value personalised services and protect their online privacy.

GWI's research programme covers 33 countries across the world and surveys 200,000 internet users aged 16-64 each year. Here we focus on the wealthiest 1% from 83,806 respondents in our Q3 and Q4 2014 research. These most affluent consumers are most likely to be male, aged 25-34, married, educated to university level and be a senior manager.

Some of the most important insights to know about this...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands