The changing Chinese luxury car market
Rhiannon PriceNorthstar
The cultural shift away from materialism and towards a more cerebral and experiential sense of self means that the Chinese luxury car market must now trade in creativity and ideas to expand its meaning in customers' lives.
China's taste for exhibiting affluence is no secret, and western brands have been quick to take advantage of the world's third-largest buyer of luxury consumer goods. The automotive sector is perhaps the biggest beneficiary of this boom; as the most significant purchase after real estate and the car's role as the ultimate status symbol,...