Agile marketing: Marketing with velocity

Ross Barnes

This article argues that brands need to balance speed and consideration to make their marketing 'agile'.

Agile marketing: Marketing with velocity

Ross Barnesm/SIX

Agile marketing requires marketers to respond speedily, but with a clear direction, keeping in mind long-term as well as short-term objectives. Too much speed and too little direction can lead to all-too-hastily thought-out messages, with potential damage to the brand. But sacrificing speed for over-consideration can lead to a missed opportunity. Getting the balance right is what we call 'Velocity'.

Marketing with velocity

This article is part of a collection of articles on agile marketing. Read more.

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