Maximizing Super Bowl impact for retail campaign on Twitter
Kinetic Social
This article is part of The Programmatic Primer, Warc's essential guide for advertisers to the latest online advertising techniques. The report includes detailed advice on how to work with companies in the online advertising ecosystem, plus use cases of programmatic in action. View a PDF version.
In this case, a retailer running a pricey Super Bowl ad wanted to prime consumers to talk about their ad, and then stimulate conversation about it once they had seen it, using Twitter. It used Bluefin Labs, a TV-focused...