It all makes sense in retrospect

Katie Chapin

This essay argues that marketing is like adolescence, and that means marketing case studies don't need to include every negative or confusing detail to tell a good story.

It all makes sense in retrospect

Katie ChapinVML

When I was 11, I went through a phase where I willingly wore cartoon cat t-shirts. At age 13, I thought it was a good idea to play the Star Wars theme song on my clarinet for the summer camp talent show. When I hit high school, I entered a daily identity crisis, as I flitted from marching band practices to lacrosse games to junior math league competitions.

Being an adolescent was a seemingly never-ending journey of awkwardness and anxiety. Nothing was clear. Everything was a big deal. And the comforting...

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