Facebook, brands & everything between

Preriit Souda

This paper examines the use of techniques like network mapping and contextual text mining to understand brand pages on Facebook.

Facebook, brands & everything between

Preriit SoudaTNS

Abstract: This paper talks about using techniques like network mapping and contextual text mining to understand brand pages on Facebook. Paper showcases how these techniques can be useful to marketers to understand their fans, filter topics that concern or attract, devise better communication strategies, understand perception of products and decipher linkages between, understand impact of competition on your page and in some cases be able to mine innovation ideas. Try has been made for paper to be simple, easy to read for a variety of readers.

Keywords? Social Media, Social Media Analytics,...

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