A programmatic future beckons

This event report looks at how the advertising world is set to change over the next few years.

A programmatic future beckons

Lena RolandWarc

Programmatic will soon account for over half of global display advertising and is moving into other areas, notably TV, but the industry faces a shortage of people with the necessary skillsets to ensure its effective application, an IAA Leadership Forum heard.

What's Coming Next, an event held in London in May 2015, offered some insights into how the ever-changing world of advertising will develop over the next few years.

Ad spend and media consumption

Steve King, ceo at ZenithOptimedia, provided an overview of adspend forecasts, noting that all regions have returned...

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