Bravery, innovation and collaboration: How Australian advertisers are pushing creative boundaries

This event report looks at recent examples of how advertisers in Australia – including Rip Curl, Budget Direct, Ikea, Airbnb and Samsung – are embracing new platforms, brand collaborations, content and data as they seek to engage with increasingly sophisticated audiences.

Bravery, innovation and collaboration: How Australian advertisers are pushing creative boundaries

Danielle Long

Bravery, innovation and collaboration are the key themes driving Australian advertising, according to a panel of leading creative directors.

Speaking at the Mumbrella 360 conference held in Sydney in June 2015, the panellists provided a snapshot of creativity in Australia, sharing insights from award-winning campaigns for brands including Ikea, Samsung, Rip Curl and Budget Direct.

The wide-ranging panel discussed how these brands are embracing new innovation platforms, brand collaborations, content and data as they seek to engage with increasingly sophisticated audiences.

However, the overarching theme from the...

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