O2: Marketing for sustainable consumption

This case study explains how O2, the mobile phone network, helped its customers in the UK make more environmentally friendly choices.

O2: Marketing for sustainable consumption

Executive summary

At O2, we're very proud of our 24million customers and our connectivity that helps bring their technology to life.

However, we're also aware of the environmental impact of the consumption of this technology, recognising that electronics are the fastest growing waste stream in the world.

We don't manufacture the hardware ourselves; however we wanted to change the consumption behaviour of our customers to make better choices for the environment and through this, influence our wider industry to improve its practices.

To do this we worked collaboratively across our industry including with handset manufacturers....

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